The 4 Simple Ways To Retain Your Kids Activity Camp Customers

How To Turn Kids Camp Bookings Into Committed Customers

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Whether you specialise in providing kids activity camps or offer seasonal summer camps within your programme, you know there is great demand for fun-filled and engaging kids camps. For busy parents, activity camps provide a great opportunity to keep their kids entertained and for you they are a great way to increase your cash flow and your rate of return custom. So how can you ensure your kids camp bookings result in committed return customers? Find out below! 

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Provide A Great Booking Experience For Camp Customers

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Kids camps are the ideal solution for a parent’s busy schedule. Full of fun activities they can successfully keep kids engaged for hours, providing convenient childcare for families. In order to make the most of the interest in kids camp sessions service you should provide an effective booking system. 

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• Flexibility is key. Parents will have different schedules so offering extra benefits may help your holiday camp appeal to them more than another. For instance, early drop off and pick off times will often be appreciated by busy parents. 

• To keep your kids camp bookings organised, try using an online booking system. These options may be time-consuming and difficult to keep track of if done manually. 

[.pink__text]Top Tip[.pink__text]: A good quality booking system should allow you to embed it to your Facebook page and website. This allows parents to easily book and pay for camp sessions, setting your kids camp apart from competitors. Most bookings are made via mobile so it is key to have a seamless experience for parents, allowing them to self serve at the touch of a button. In turn, this makes the lives of your camp coaches easier.

Make Your Kids Camp Cashless

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Consider the behaviour of parents today. Many will love the convenience of upfront, cashless payments thanks to the convenience it brings them. Digital payments benefit you, too! You'll save hours on admin and put an end to the dreaded payment chase which gives you more time to focus on running great kids camp sessions!

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• Consider trying just one method of payment at your kids camp as opposed to multiple options. This will greatly reduce your admin, free up time and allow busy parents to book and pay at the touch of a button. Digital booking systems like ours can remove the headache of chasing camp payments and invoices.

Store All important Kids Camp Info In One Place 

• Since your kids camp sessions will already be keeping you busy, you will be seeking to remove the chaos of manual admin. Choose a booking system which allows you to view and access all important camper information in one place. 

• With multiple activities, large capacities and varying camp schedules helping your kids camp run as smoothly as possible has never been more important. Make life easier for you and your coaches by seeking out kids activity camp booking system that provides all the info you need at the touch of a button. 

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• Setting aside time for admin often adds to your already long days. If your struggles with wifi have put you off using an online system, ClassForKids offline registers provide the ideal solution ClassForKids allows all the info you need to be viewed from any device, making running a kids camp a breeze.

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Effectively market your kids activity camp to interested parents

• A positive kids camp experience can quickly become your best method of marketing. There is no better way to increase your camp retention rate than by marketing to those who have had a taste of what you offer. If your camp sessions are easy to book, fun filled and organised, your camp customers will want to return. 

• It’s also crucial to make the most of parents who don’t bring return custom. It is very likely their children still enjoyed your summer camp, so they will be key to spreading the word. Ask for reviews, recommendations and feedback. By doing so, you may entice their friends and family, resulting in more bookings next time around. 

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• Reach out while your camp is still fresh in a parent's mind. Encourage them to make a commitment to booking an upcoming class or book in for the entire term. A gentle follow up a few days later can help secure this interest and convert parents to returning kids camp customers. 

These 4 key steps will help you convert interested parents to committed customers much more easily than before. From implementing a smooth booking experience to effectively marketing your kids camp to interested parents, these will help highlight the value your kids activity club provides. You have worked hard to build a welcoming and fun environment for children, so retaining your camp customers is both well deserved and within reach. 

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See how our award-winning booking and management software can help you reach your camp customer retention goals.